Boost Joost unveils eighth UAE location at Wellfit Meydan

Australian juice and smoothie brand Boost has opened its eighth location in the UAE in partnership with Arada, joining popular outlets in Dubai, Abu Dhabi and Sharjah. 

The newest Boost location is strategically located in Meydan, one of Dubai’s fastest-growing communities and is positioned inside the Wellfit Meydan flagship gym.

The outlet will exclusively serve the 4,000 members at Wellfit Meydan, joining the impressive list of facilities already on offer, which include a 1km running track, half-Olympic-sized pool, and functional training zone.

Tasty and power-packed menu items on offer to Wellfit Meydan members include Mint Watermelon Crush, Green Tea Mantra, Gym Buddy, Great Date, Protein Supreme and Mango Magic, with the option of adding boosters like whey protein and extras like chia seeds and coconut water. There’s also a fun CYOJ option to customise drink blends – Create Your Own Juice.

Amit Arora, Chief Operating Officer of Arada and head of its Hospitality and Entertainment division, said: “Boost Juice and Wellfit are a perfect match and completely align with Arada’s overall commitment to promoting active, healthy lifestyles. We’re certain that Boost Juice’s fresh and nutritious juices will be welcomed by members at Wellfit Meydan, one of the largest fitness clubs in Dubai, and we look forward to rolling out more exciting locations in the very near future.”

Boost opened its first three locations in Sharjah as part of a master franchise agreement partnership with Arada at Zad food truck hubs in Aljada and Masaar, along with City Centre Sharjah.

More recent Boost locations include Dubai’s Kite Beach in Jumeirah and Bluewaters Island, as well as Abu Dhabi’s Reem Island and Khalifa City.

Worldwide, Boost has over 763 juice and smoothie bars across 15 countries. From Serena Williams to Harry Styles, Boost’s worldwide customers are fans of the brand’s delicious and nutritious smoothies, protein drinks, juices and coffees.